Press Releases

• Kent Rollins to be Guest Chef on Major Culinary Portal - Chef2Chef
  
• Charlottesville, Virginia April 2003...Three New Products added to Pantry
  
• Gene Autry, Oklahoma March 15, 2003...Cowboys 'Round the Campfire nominated by AWA
  
• Lone Pine, California October 10, 2002...Sigman launches new company - Chuckwagons Best

Chuckwagon's Best Press Release
October 20, 2003

Kent Rollins - Academy of Western Artist "Chuck Wagon Cook of the Year"
Hosts special week - Cowboy Cuisine - Dutch Oven Cooking
on
Chef2Chef.Net
Award winning Culinary Website

Join Kent Rollins the week of October 26th as he brings the secrets and tradition of Cowboy Cookin' to the Award Winning website Chef 2Chef.net. Through the week Kent will share exciting recipes from the five key Chuck Wagon categories; meats, potatoes, breads, beans and desserts; and explain the How's and Why's of Cast Iron cooking over an outdoor fire or used in contemporary ovens.

Only two years old, Chef2Chef.net has won PC Magazine's coveted Editor's Choice award in May of 2002. The magazine's editors have called Chef 2Chef.net "a culinary portal" and summarized their review with this sentence: "If it's not there, it does not belong in your kitchen." Visitors subscribe from over 28 countries, seeking information and news, reviews and commentary on a myriad of culinary subjects. ___________________________________________________________________________
Kent Rollins

"Kent Rollins Cooks up Food and Tales. If you find yourself headed for that proverbial desert island and can take only one thing, quick, grab Kent Rollins. He can entertain you with his stories and poetry, and he can cook!" Review by Margo Metegrano - CowboyPoetry.com

Simply put, Kent Rollins is one of a kind. Raised in southwest Oklahoma near the banks of the Red River, Kent grew up around the cattle business and has never been able to get away from it - not that he'd want to. He learned to cook from his mother at an early age and has turned that into a first class business.

Kent and his 1876 Studebaker Chuck wagon won the Lubbock, Texas, Chuck wagon Cook-off in 1996 and the for both 1996 and 1997 voted the Will Rogers Award for Chuck wagon of the Year by the Academy of Western Artists. Also a poet and storyteller, Kent received the Skinny Rowland Humor Award for Best Humorist and Storyteller in 2002. Kent and his wagon, also have the honor of being designated by the Governor of Oklahoma "Official Chuck wagon of Oklahoma" representing the State's Western Chuck wagon Heritage at local and National events and festivals.

Kent has entertained and cooked from Hollywood to Branson and many points in between. If you haven't had the luck to meet him in person at his 1876 Studebaker Chuck wagon, you may have seen him on the Food Network, QVC, or the Family Channel.

His new Cookbook, "Chuck wagon Cooking from The Red River Ranch" is a feast for the eyes as well as the stomach, and his "Stories and Poems" tape is the perfect accompaniment. The book's recipes cover breakfast to dessert, with some great standouts including Sourdough Cornbread, Hash Brown Potato Casserole, and Aunt Ola's Chocolate Cake, which the author first made when he was 9 years old. The book has a selection of Rollin's photographs that capture the beauty and mood of the places he roams and of his cooking gear. The well-made book includes poetry, tales, musings on meals, and useful primers on cast iron and coffee, "the most important part of any ranch meal."

Kent recently has joined up with Bob Sigman, past President of Republic Pictures, in Sigman's new western products company, Chuckwagon's Best. (www.chuckwagonsbest.com) The company markets it's trademark Cowboy Coffee and other western heritage products including Gourmet Beef Strips, Custom Milled Flours and Corn Meal, Seasoning and Campfire Mugs. For Western Music fans. Sigman has complied an exclusive CD, Cowboy's Round the Campfire, offering a unique blend of traditional western music, poetry and storytelling that can be appreciated by all.

Chef2Chef … "A Culinary Portal" A Chefs Practical Guide to Practically Everything

There are thousands of sites relevant to the chefs, foodservice professional and culinary enthusiasts. Traditional search engines are less than completely effective in providing answers for this type of an Internet user. With its 340,000 pages of industry specific content and categorized links to over 30,000 culinary sites, the Chef2Chef.Net Culinary Portal quickly became a favorite destination for users on all continents.

In short succession, Restaurant Hospitality Magazine and Chef Magazine recommended Chef2Chef.Net to its readers with reviews such as: "For the Web Savvy Chef" and "Better than Yahoo or Lycos." After only 2 years of operation, PC Magazine reviewers presented Chef2Chef.Net with the prestigious Editor's Choice award in May of 2002. The reviewers concluded that Chef2Chef truly deserves to be called a culinary portal and summarized their review with this sentence: "If it's not there, it does not belong in your kitchen."

Interactivity is provided in the Chef2Chef forums with members from 28 countries, the TOP100 ranking systems for chefs, instructors, wines, beers and Internet sites and the MyRecipes collection, allowing users to create their own online cookbook.

In addition to a huge online marketplace that sells food, gifts, clothing, kitchen supplies, books, and magazines, it offers cooking tips, a nutritional database, a listing of farmers markets, information on 109 spice plants and 280,000 searchable recipes. Professional visitors can access an over-the-top collection of food-related news and education articles, industry calendars, business, employment and culinary school listings. Chef2Chef, with over 400,000 pages, receives an average of 1 million unique visitors a month.

David Nelson - FCC (Co-Founder & Chief Chef)

David began his career in 1971, at the age of fourteen, as a dishwasher at a small Country Inn in New Hampshire where he grew up. After High School, he went through "basic training" at Johnson and Wales Culinary Institute in Providence, Rhode Island.

In 1983, he settled in Steamboat Springs, Colorado. He continued his education in a Resort Management program in the local branch of The Colorado Mountain College system and ultimately ended up as a part time instructor there. Certified as an instructor with AH&MA, he taught courses in Food Production, Food and Beverage Control and Purchasing for the Hospitality Industry. He also served on the Advisory Board as an industry representative to provide expertise and guidance in the development of the Resort Management Degree Program.

In 1991, David left the kitchens for a few years and became a corporate chef/sales associate, specializing in the sales of wild game and specialty foods. This opportunity allowed him to travel around the country, meeting chefs from all types of restaurants. He has taught cooking classes, been a guest chef in various parts of the country, given seminars on the benefits of serving wild game at Colorado State University, and has won numerous cooking competitions. His credits or recipes have been acknowledged in national and regional publications, such as Cooking Light magazine, Restaurant News of the Rockies and Food Arts. And he recently had two wild game soup recipes published in Janie Hibler's cookbook, Wild about Game

Come visit Kent and his 1876 Studebaker Chuck Wagon in Foley Alabama, November 7th, 8th & 9th for Heritage Harbor Days ... a three day celebration of all things "Alabama" with a Taste of "Texas" - this years cultural exchange state.

Contacts:

Chuckwagon's Best
Bob Sigman
Post Office Box 8044 Charlottesville, Virginia 22906 434-296-3190
rsigman@chuckwagonsbest.com

Chef2Chef
David Nelson 888-745-6550
dnelson@Chef2Chef.Net

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PRESS RELEASE
Lone Pine, California October 10, 2002

Do you know who Charles Goodnight Was?

The population growth of mid-west and northern cities after the Civil War created a need for increased food supplies…particularly Beef. The only way to get the cattle to the markets in this pre-railroad era was by the trail drive. These long trail drives required men, and men required large amounts of food. To solve the problem of transporting the food, Charles Goodnight purchased a government wagon and had it rebuilt according to his design specifications. A sloping box with shelves and drawers and a hinged lid that became a cook's worktable was on the rear. To the cowboys "chuck" was food, so the box was called a "chuck box" and the wagon became known as the "chuck wagon."

This simple story is behind the launch of a new company - Cattleman's Trading Company; and its own brand of "chuck" products that are being introduced under the Chuckwagon's Best™ trademark.

Bob Sigman, founder of the company, has roots in the west from his six-year association as President and CEO of Republic Pictures, the silver screen home of many of the first Hollywood Cowboys. Roy Rogers, Gene Autry, The Lone Ranger and John Wayne all called Republic their home at some point in their careers.

Sigman, now living in Virginia, maintains a home in Lone Pine, California, a quiet town located at the base of Mount Whitney in the Eastern Sierras. Why Lone Pine? Well, more Western movies were made in the local Alabama Hills than anywhere else in the world. Sigman loves the independent spirit of the community and enjoys the western ambience and living among the legendary "Alabama Rocks."

A few years ago he was joking with a friend about wanting "cowboy coffee," complaining it wasn't in the stores…now he's roasting it! Chuckwagon's Best™ Cowboy Coffee is one of the initial products Sigman is launching this month from the Lone Pine Film Festival. His "chuck" also includes Beef Strips, Biscuit Flour and Corn Meal, complimented with authentic "campfire" mugs, bandanas and canvas bags.

While Sigman believes there are many who will appreciate the original packaging, he emphasizes that a great deal of research went into selecting and developing the quality products. Cowboy coffee, for example, should by definition be dark, deep and hearty - some might say, "not right unless a horseshoe floated it." But today, he doesn't think there would be many takers for that kind of "mud!" Sigman says, "the Cowboy Coffee roast will serve any palate; its original taste achieved from blending select 100% Arabica beans, specific temperature roasting and a 'custom smoking' process that yields great flavor, aroma and most importantly - a Great Taste."
He's provided a 'Brewin' table' on the package, offering Cow Poke, Ranch Hand and Trail Boss strengths.

"Finding unique, quality manufactures has been tantamount in developing the product line. Our Beef Sticks are 100% USDA inspected, 96% fat free, hand cut extra thick, not thin, marinated for over 24 hours and then smoked over hickory chips, providing an exciting taste in three flavors - Traditional, Teriyaki and Cajun.

The flour and corn meal are family secrets-at least that is what Sigman's wife has always told him. No matter where the Sigman family has lived, his wife Susanne has always had relatives traveling to see them, bringing with them a suitcase of locally milled Virginia flour. "I do not know how many times I have carried from the airport, one suitcase of clothes and another one, weighing sixty pounds, full of flour and corn meal."

Why? It's the only products his wife and family use in their baking. There are Blue Ribbon awards for country biscuits and pies, as well as unbelievable corn bread, as testimonials to their quality and flavorful richness. The local Virginia mill was founded in 1850 and has been owned by the same family since the early 1900s. Raw product is purchased from select growers and the milling process is as original as when the mill first started. The only change is the conversion from waterpower to electric in the mid 1950s.

"Reaching friends and Western connoisseurs is our first goal' Sigman says. 'I would love to see the products at retail. Time will tell."

A Western motif web site, www.chuckwagonsbest.com, introduces the company and offers the products individually or in various combinations. Additionally, the website offers Western and cowboy links, as well as selected products to fit the audience. He is very excited to have put together Cowboys 'Round the Campfire, a compilation CD featuring four of his cowboy artist friends. It offers a unique blend of traditional western music, poetry and storytelling that he believes will be appreciated by all.

Well, check it out…. you might soon find yourself pretending to be sittin' on the porch of your ranch in full respite from a cowboy breakfast that included Chuckwagon's Best™ buttermilk biscuits or corn bread offerings, thick full flavored Beef Strips and, of course, a Campfire Mug of Chuckwagon's Best™ Cowboy Coffee in hand.

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Press Release
Gene Autry, Oklahoma
March 15, 2003

Cowboys 'Round the Campfire
Nominated by
Academy of Western Artists
Best Western Album of the Year

Cattleman's Trading Company, the distributor of Chuckwagon's Best "Cowboy Coffee" and other Western Products is pleased to announce that its debut album, Cowboys 'Round the Campfire has been nominated by the Academy of Western Artists for Best Western Album of the Year. Voting will begin in April by the AWA members with the final tally and award presentation at the AWA's annual gathering July 7 & 8th in Fort Worth, Texas.

Celebrating Western Heritage, Cowboys 'Round the Campfire showcases four
of the Western world's favorite award winning Cowboy entertainers. Over
60 minutes of campfire memories including the western lyrics of wrangler Dave Stamey, songs and poetry of cowboy Larry Maurice, the humor and yodeling of Sourdough Slim and the rhymes and melodies of Les Buffham.

What the reviewers say about the artists featured in this exclusive CD: Buy Now!

"Dave Stamey has cranked out four albums now, and they're all good ones. If you haven't discovered him yet, it's time you broadened your horizons..." Cowboy Magazine.

"Tall tales and cowboy lore came to life through the stories of Larry Maurice…" Pecos Shafer, The Quarter Horse Journal.

Sourdough Slim is…"One of the most outstanding artists performing today. You won't find better authentic Country or Western music being played anywhere." David Barnes, Spokesman, The British Archive Of Country Music

O.J. Sikes of Rope Burn Magazine, on Les Buffham, "One of the Best poets in the West" and on his poetry, "I love 'em."

Why Cowboys 'Round the Campfire?

The CD compilation is the inspiration of Bob Sigman. As a youngster growing up in Ohio, he (like many kids) went to the Saturday movie matinees to see Roy Rogers, Gene Autry and the Lone Ranger. In later years, they were watched on TV. After college, a career followed, and ultimately, a family. In those years, Sigman says "other priorities overshadowed his early heroes of the silver screen. But fate (or destiny) brought him to Republic Pictures Studio as President & CEO in 1994. Roy, Gene and The Lone Ranger called "The Lot" home there for many years. Sigman got to meet these long time heroes from his childhood and it rekindled great memories of the past; provided exciting memories for the present, and opened the door into the "Cowboy Lifestyle."

"I am blessed to have walked through that door where and found many new friends that share in a lifestyle having its roots in one of the greatest periods of America's heritage," Sigman says.

With a desire to develop and share many of the great tastes of the American West; Sigman launched a new company, Cattleman's Trading Company, and has introduced a line of Western food products under the Chuckwagon's Best trademark - Cowboy Coffee, Beef Strips, Biscuit Flour and Corn Meal; all authentic, all first quality.

Most excitingly, he had a chance to work with four of his favorite Cowboy entertainers to put together this CD compilation offering a unique blend of traditional western music, poetry and storytelling. from four of America's finest Western artists.

The album ($15.00, plus $3.50 shipping and handling) and Sigman's Chuckwagon's Best Western Products are available at: http://www.chuckwagonsbest.com or at:

The Academy of Western Artists honors the best in Cowboy and Western Arts and Entertainment each July at the Scott Theater in Fort Worth.. For more on the Academy of Western Artists, go online to: http://www.awa-awards.com

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Press Release
March 30, 2003

Chuckwagon's Best™
adds Three New Products to its Pantry
Pancake & Waffle Mix
Seasoned Flour
All-Purpose Flour

"Great Flavor!" That seems to be the first expression of bakers that have been using Chuckwagon's Best™ Self-Rising Flour and Corn Meal. "The overall reception to these two initial products was so good we decided to move ahead on additional choices for our customers," says Bob Sigman, Founder of Chuckwagon's Best™.

This month, Sigman added a Pancake & Waffle Mix, Seasoned Flour and All-Purpose Flour to the product line. All Chuckwagon's Best™ are milled the old fashioned way; the quality in their heritage - a Central Virginia Mill, whose origins date back to 1850, and under one family since the early 1900's. Raw product is purchased from select growers and the milling process is as original as when the mill first started. The only change is the conversion from waterpower to electric in the mid 1950s.The Mill's custom milling process slowly reduces select grains to a unique consistency removing impurities; the resulting grain, an ultra-fine textured flour/meal that will enhance your prize winning recipes

"Family secret"-at least that is what Sigman's wife has always told him and friends when asked how such wonderful and flavorful baked goods make their way to the table and are so quickly devoured! No matter where the Sigman family has lived, his wife Susanne has always had relatives traveling to see them, bringing with them a suitcase of locally milled Virginia flour. "I do not know how many times I have carried from the airport, one suitcase of clothes and another one, weighing sixty pounds, full of flour and corn meal."

Why? It's the only products his wife and family use in their baking. There are Blue Ribbon awards for country biscuits and pies, as well as unbelievable corn bread, as testimonials to their quality and flavorful richness.

And they're easy to use says, Susanne. Just add milk & eggs to our Chuckwagon's Best™ Pancake & Waffle Mix and you'll have ranch hands standing 'round the bunkhouse waiting to eat. The light an' fluffy texture come from stiffly beating egg whites. The recipe is easy; it's on the bag and like all our recipes also available on the website.

Chuckwagon's Best™ Seasoned Flour combines selected spices to enhance meats, fish and vegetables; and when used for gravies brings exciting added flavor to many dishes.

Chuckwagon's Best™ All Purpose Flour, like all of the flour products is made from select grains and custom milled the "Old Fashioned" way using a full roller process that ensures consistency and texture.

Chuckwagon's Best™ baking products are great for all your favorite recipes, pies, cakes and baking needs. The three new products are available individually in five-pound bags and as a "Chuck Box Special" for those that want to try all three.

Also available

Award Winning "Blue Ribbon" Chuckwagon's Best Self-Rising Flour
Biscuits! Hot from the oven, High, Light and Fluffy...mouth watering old time flavor!

Cowboys on the range or at the Ranch House came "First Call" when the Chuckwagon Cook rang his dinner bell. Biscuits, Hot from the Oven... high, light and fluffy with butter and even better, jam or country gravy..... What a combination - Biscuits, Beef and Cowboy Coffee. Brings the frontier tradition to your kitchen. You won't ever be able to make enough to keep the Cowboys at your house satisfied. Easy to make... good for breakfast, lunch or dinner, Great for Biscuits and Pastries. Your kitchen will be the neighborhood's favorite hang out for both young and old.

Chuckwagon's Best™ Corn Meal - Made from selected Corn ...Milled to perfection!
Best for Corn Bread, Muffins and Hush Puppies

Cattleman's Trading Company's Chuckwagon's Best™ White Corn Meal is milled the old fashioned way. A custom, water ground milling, milling process, slowly reduces white corn to a just the right "grainy consistency" to preserve the rich corn flavor resulting in more flavorful Corn Bread, muffins and hush puppies. Chuckwagon's Best™ Cowboy White Corn Meal is versatile enough to be used in many additional recipes and savory dishes. Special recipes on the back for Corn Bread and Corn Cheese Muffins will keep you busy in the kitchen with young and old.

Chuckwagon's Best™ Brands include Gourmet Specialty Coffees, Cowboy Coffee, Gourmet Beef Strips, Campfire Mugs, Old Fashioned Milled flours and Corn Meal. A Western themed web site, www.chuckwagonsbest.com, introduces the company and offers the products individually or in various combinations. Additionally, the website offers Western and cowboy links, as well as selected products to fit the audience. Cowboys 'Round the Campfire, a compilation CD of the company, has been nominated as Best Western Album of the Year by the Academy of Western Artists and features the talent of four Award Winning AWA artists offering a unique blend of traditional western music, poetry and storytelling.

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